It’s no secret that the rules of brick-and-mortar retail have changed. The internet has completely transformed the shopping experience, and traditional stores now struggle to remain interesting, relevant and profitable. All over the country, established retailers are fading away, littering prime locations with vacant shells.
But where some see the residue of a weak economy, others see something else: Opportunity.
Enter the pop-up shop economy, where an existing retail space is turned into a vibrantly short-lived storefront … sometimes for just for a single day. Learn why small companies are using pop-ups to test out their real-world potential, and how big brands are using the same idea to experiment in niche markets.
Pop-up shops are more than just a gimmick, they generate marketing buzz, fuel customer curiosity and allow for unique new shopping experiences.
Pinterest now available on Home
Some of you using Android phones will soon start seeing the option to add Pinterest to your lock screen through Facebook Home, which brings your favorite stuff to the front and center of your phone.
—Chao Wang, Software Engineer, Currently pinning to Movie posters
The first lesson from “Breaking Bad” is that high-growth businesses come from unexpected places. Mr White uses his skills as a chemist to revolutionise the slapdash meth industry (he was a researcher before becoming a teacher). He is not alone. William Thorndike of Harvard Business School (HBS) studied eight bosses whose firms outperformed the S&P 500 index more than 20-fold over their business careers. He found that they were all outsiders who brought fresh perspectives on their industries. Clayton Christensen, also at HBS, argues that great entrepreneurs look at the world through a “marginal lens”. It so happens that Bill Gates, a university drop-out working in a then marginal bit of the computer industry, started Microsoft in Mr White’s home-town, Albuquerque, before moving to Seattle.
Three things help our chemistry teacher turn an insight into a flourishing business. The first is huge ambition. He is not in the “meth business” or the “money business”, he says. He is in the “empire business”. The second is product obsession. Other dealers might peddle “Mexican shoe-scrapings” on the ground that addicts care little about quality. He produces the king of meth, so pure that it turns blue, and would rather destroy an entire batch than let an inferior product be traded under his brand. The third is partnerships and alliances. He spots talent in a former pupil turned drug-dealer, Jesse Pinkman, and forms a strong working relationship with him. He also contracts distribution to a succession of local gangs so that he can concentrate on the higher-value-added part of the business: cooking and quality control.
J. Crew Fall Catalog Debuts Exclusively On Pinterest
"On August 19, the fashion retailer exclusively released its “September Style Guide” via a Pinterest board. Not only can consumers get a sneak peek at upcoming fashions on the board but J.Crew also gives pinners first dibs on preordering the new styles.”
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